Everton have launched their Weeks of Action celebrations by recognising the important role of the Disability Access Officer (DAO) and how it can become a ‘Game Changer’ in enhancing the matchday experience and enjoyment of disabled supporters.
The DAO role was made mandatory by UEFA licensing regulations in 2015, with the Toffees appointing Michelle Kirk to work towards the club meeting the 2017 Premier League accessibility commitment, and to improve access and inclusion for disabled blues supporters and visiting fans.
Michelle said: “I am very proud to work for Everton, I’m passionate about my role and fully committed to ensuring the provision of services for our disabled fans continues to be developed and enhanced in order to improve further the match-going experience for all fans.”I find my role both exciting and challenging as no two days are the same – from attending meetings with architects, building contractors and club personnel in relation to accessibility and improvements at the stadium to delivering Disability Awareness Training to matchday stewards. Most recently I attended at Everton’s Finch Farm training facility to deliver training to our first-year academy scholars.”Ruth Hopkins, Level Playing Field General Manager, said: “Our ‘Weeks of Action’ were established in 2005 to help highlight the positive initiatives undertaken by clubs, sporting venues and their governing bodies.“Michelle’s work is a great example of the difference that football clubs can make to their supporters and we’re delighted that Everton will be supporting our 12th annual campaign, by highlighting its ongoing equality work.”
More: Everton Club Website
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